The future of retail is unified
Retail has evolved. So have your customers.

That’s where OIL comes in.
We don’t just connect the channels. We orchestrate the entire retail engine behind them.
Gartner, Market Guide for Distributed Order Management Systems, 30 June 2025, Chap Achen, Max Panther Hammond, Rishabh Narang. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
What makes a true OMS different?
Let’s face it, just tracking orders won’t cut it anymore. Any system can handle the “happy flow” when stock is available, payments go through, and deliveries run on time. But real retail isn’t that simple. You need a system that handles the complexities of retail resolving issues, before they impact customers!
Retail that moves as fast as your customer:

Manage the unexpected
Real-time inventory updates ensure you never sell what you don’t have, keeping your promises and protecting customer trust.

Optimise fulfilment
Our AI-powered Smart Allocation Manager (SAM) finds the fastest, most cost-effective way to fulfil every order, balancing speed, cost and availability.

Stay adaptable
Composable tech means adding new capabilities quickly without breaking the current setup.
Retail isn’t always smooth sailing. But with AI-driven order management, you’ll always be in control, even when things don’t go as planned.
Trusted by teams who need promises kept
Retailers like Coolcat, Zeeman, Jigsaw and Intersport are already using OIL, are you?
See how they’re rethinking fulfilment and driving results.
“OIL is rich in its features and possibilities. It helps us to have our collection on stock in every channel, at every moment.”

“We focus on cross-channel sales and interweaving of channels for an optimal encounter with the customer.”

Smooth integration with























